
Eric Dodd (age 54)
Chief Executive Officer
Eric was appointed to the Board on 3 April 2023, originally as Chief Financial Officer, and led the turnaround in operating cash performance through the new business unit leadership structure before being appointed to the Chief Executive on 4 July 2024 as Tom Crawford stepped back to Non-executive Director. He has extensive experience of the software and technology sector. He was previously Chief Financial Officer of ATTRAQT Group plc, which he joined in 2017. Eric qualified as a Chartered Accountant with Deloitte, has an MBA from London Business School and a BEng from Loughborough University.
Lavinia Alderson (age 46)
Chief Financial Officer
Lavinia was appointed to the Board on 4 July 2024 as part of Eric Dodd’s succession planning. She joined the Group in December 2020 as Group Corporate Finance Director. She has significant commercial and financial experience across a number of industries including PFI, IT, heavy industry services, and contract research services., having previously been Finance Director of Concept Life Sciences, which provides market-leading scientific services globally and, before that, Head of Finance UK Support & Governance at Cape plc, the energy services company. She qualified as a chartered accountant at PwC in 2000, and holds an LLB (Hons) Law degree from Northumbria University.
Tom Crawford (age 55)
Non-executive Director
Tom was appointed Non-executive Chairman on 28 October 2020 and Executive Chairman on 27 October 2023. Following Tom’s need to reduce his work commitments in light of the health condition and ongoing treatment of his wife, Tom returned to the Non-executive Chairman role on 4 July 2024 and stepped down as Chair at the on 17 July 2024. He has over 20 years of main market listed small cap software business experience and a successful track record of developing and growing international product-based software businesses. Until January 2020, Tom was Chief Executive Officer of London based Aptitude Software Group Plc, the global financial management software company, having previously led the expansion of the business into North America and Asia Pacific with a dominant position in new market verticals. Tom is a member of the following committees: (A) Audit Committee (R) Remuneration Committee and (N) Nominations Committee.
Gabrielle Hase (age 56)
Non-executive Director
Gabrielle is a senior level specialist in global ecommerce with significant experience in advising on omnichannel growth strategies and digital transformation, in particular for fashion retailers. She is founder director of Soleberry Advisory Limited, which provides digital commerce advisory services to fashion and other consumer retailers, and has worked with leading brands, advising on all aspects of ecommerce, mobile commerce, direct marketing strategy and strategic brand management. Clients have included Sweaty Betty, Browns Fashion, The Fragrance Shop, Moonpig.com, Hobbs, and TK Maxx. She also mentors start-up companies and is a featured speaker at conferences such as Retail Week Live, eCommerce Futures, and eCommerce UK. Gabrielle is currently a Non-executive Director of: UltraCommerce, a business-to-business ecommerce platform. Gabrielle holds an MBA from The Wharton School at The University of Pennsylvania and a BSc in Information Systems from Boston College. She is a member of the following committees: (A) Audit Committee (R) Remuneration Committee and (N) Nominations Committee (chair).